Customer Satisfaction & Brand Loyalty

ISBN-13: 9783659375408 / Angielski / Miękka / 2013 / 132 str.

Alireza Miremadi;Pardis Mohajerani

Opis

Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years. In Iran, However it is not comparable with other countries growth.Two factors leads to growth in Hotel industry. The first one is providing investment opportunities, and the second one refers to increasing customers and travelers numbers. In order to encourage the potential customers to travel, it is necessary to make them satisfied. Customer satisfaction will lead to repurchase intentions and positive word-of-mouth. According to recent studies; certain factors have direct and significant impact on customer satisfaction. Therefore, determining these factors and utilizing them as substantial substructure of hotel industry will lead to Tourism industry improvement in Iran.

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O autorze

Dr.Alireza Miremadi is Marketing Professor and Head of Department at Sharif University of Technology in in Iran.Pardis Mohajerani is currently working as university lecturer in Management Department at Hasht Behesht University located in Isfahan, Iran. .she has already taught the Strategic Management, Marketing Research, International Marketing