CURRENT ISSUES IN THE POST-PANDEMIC BUSINESS LANDSCAPE

ISBN-13: 9786205524213 / Angielski / Miękka / 76 str.

Norberto Secretaria; Christina Pacubas; Leovigilda Bithay

Opis

Understanding the new business landscape holds immense importance in today's rapidly changing world. With technology advancements, organizations must adapt to stay competitive and embrace digital tools to streamline operations and reach wider customer bases. Globalization has expanded markets, requiring knowledge of international markets, cultural differences, and trade regulations for successful expansion. Shifting consumer preferences call for understanding trends and likes to tailor products, services, and marketing strategies. Additionally, organizations must navigate the challenges of the COVID-19 pandemic, such as remote work and implementing health protocols. Adapting to the new business landscape allows companies to make informed decisions, develop effective strategies, and seize growth opportunities. It promotes agility, resilience, and innovation. By embracing change, businesses can leverage technology, expand globally, build sustainable practices, and establish strong customer relationships. Understanding the new business landscape is a cornerstone for success in the ever-evolving and competitive business world.

O autorze

Dr. Norberto M. Secretaria, College Research Director.Dr. Christina Y. Pacubas, Director of Extension and Production.Dr. Leovigilda L. Bithay, Department of Public Administration Chairperson.They all currently serve as faculty in the College of Management and Entrepreneurship at Cebu Technological University - Main Campus.