Corporate Social Responsibility: Ben & Jerry's: Analysis of CSR Theories & CSR strategies at Ben & Jerry's

ISBN-13: 9783656422792 / Niemiecki / Miękka / 2013 / 20 str.

James Carter

Opis

Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.