Contemporary Strategy Analysis

ISBN-13: 9781119815235 / Angielski / Miękka / 2021 / 544 str.

Robert M. Grant

Spis treści

Author Biography xiiiPreface to the Eleventh Edition xvMatching Cases to Chapters xviPart I Introduction 11 The Concept of Strategy 3Part II The Tools Of Strategy Analysis 272 Goals, Values, and Performance 293 Industry Analysis: The Fundamentals 544 Further Topics in Industry and Competitive Analysis 765 Analyzing Resources and Capabilities 976 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 119Part III Business Strategy And The Quest For Competitive Advantage 1397 The Sources and Dimensions of Competitive Advantage 1418 Industry Evolution and Strategic Change 1739 Technology-Based Industries and the Management of Innovation 201Part IV Corporate Strategy 23110 Vertical Integration and the Scope of the Firm 23311 Global Strategy and the Multinational Corporation 25112 Diversification Strategy 27813 Implementing Corporate Strategy: Managing the Multibusiness Firm 295Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 31714 Current Trends in Strategic Management 326Cases To Accompany Contemporary Strategy Analysis, Eleventh EditionGlossary G-1Index I-1

O autorze

Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups.