Consumers' Perception on Online Repurchase Intention

ISBN-13: 9783848442690 / Angielski / Miękka / 2012 / 140 str.

Chai Har Lee; Uchenna Cyril Eze

Opis

This book provides a fascinating detail of consumers online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers online repurchase behaviour, growth opportunities and challenges for online business.

O autorze

Chai Har Lee holds MBA and is a Lecturer at Multimedia University, Malaysia. She has published peer-reviewed papers in international journals and conferences, such as Asia Pacific Journal of Marketing and Logistics, Global Conference in SME and Entrepreneurship (GCSME 2010), International Conference on Social Science and Humanity (ICSSH 2011). Uchenna Cyril Eze is a Senior Lecturer at Monash University, Malaysia. He was the Chair of Centre for eServices, Entrepreneurship, and Marketing (CeSEM) at Multimedia University. He holds a PhD from NTU, Singapore. He has published numerous peer-reviewed articles. His research interests include KM, e-business, SCM, SMEs, and mindful consumption.