ISBN-13: 9781529754377 / Angielski / Miękka / 2023 / 280 str.
ISBN-13: 9781529754377 / Angielski / Miękka / 2023 / 280 str.
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.