Zucchella, Antonella

ANTONELLA ZUCCHELLA is full professor of Marketing and Innovation Management at Pavia University, Italy, and Director of the Business Research Department there. She is author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.
PAOLO SCABINI has been researcher at the University of Pavia, Italy, in international entrepreneurship and is currently a consultant in these same areas for a consulting firm in Milan.