ALFREDO ZINGALE is Founding Partner of Xnova Consulting Sarl, an International Strategy and Marketing Management consultancy based in Switzerland and focused on customer-centred value delivery and market development. He is also on the board of technology start-ups incubator NMI New Markets International, e-services applications developer WebResults and financial services company ADR-Invest. He is a former Hewlett-Packard Europe executive with 30 years of international management experience in marketing, sales, business development and customer development for technology products. Within Hewlet...