Zhou, Kevin

Kevin Zheng Zhou is Assistant Professor of Marketing at the School of Business, the University of Hong Kong. Dr. Zhou received a B.E. (with honors) in Automatic Control and an M.S. in Economics and Management at Tsinghua University, and a Ph.D. specializing in Marketing and Strategy from Virginia Polytechnic Institute and State University. Dr. Zhou's professional interests include new product development and product entry strategies, market orientation and strategic orientation, relationship marketing, and strategic issues in emerging economies. He has published papers in leading marketing jou...