Zentes, Joachim

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbr??cken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Dirk Morschett is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarla...