Dr Keming Yang is Senior Lecturer of Sociology at School of Applied Social Sciences, University of Durham, UK. He holds a PhD in Sociology and an MA in Statistics from Columbia University (New York, USA). As a Fellow and Chartered Statistician at Royal Statistical Society (RSS), he has been teaching statistics to social science students at both undergraduate and postgraduate levels for more than ten years in the UK. His main publication in statistics is "Making Sense of Statistical Methods in Social Research" (Sage, 2010). He is also the author of "Entrepreneurship in China" (Ashgate, 2007), "...