Robert Wuthnow is Professor of Sociology, Princeton University. He is the author of many works, including "The Crisis in the Churches: Spiritual Malaise, Fiscal Woe" (1997), "Poor Richard's Principle: Recovering the American Dream through the Moral Dimension of Work, Business, and Money" (1996), and "Meaning and Moral Order: Explorations in Cultural Analysis" (California, 1987).