Wurtz, Wil

Wil Wurtz is a pioneer in CRM and customer value. He combines knowledge and expertise in marketing, psychology, statistical analysis, ICT and management. In the early nineties he was co-founder of MSP Associates, a CRM consulting firm "avant-la-lettre," known for the Customer Marketing method. Previously he was a member of the Board of Directors of the international marketing research company InterView Europe Ltd. He was founder of CRM Association NL, the Dutch network for CRM professionals. As the author of books and articles and as speaker at conferences, he has contributed to the developmen...