Calvin Woodings obtained BSc in Chemistry at Loughborough University on a Courtaulds scholarshipbefore joining their Viscose Research Laboratory in 1966 to develop hollow fibers and their applications. After 28 years in cellulosic fiber research, he became the Director responsible for developing industrial markets for lyocell in the newly formed Tencel division. He now runs a consultancy specializing in new market and new product development for the fiber and nonwoven industries.