ELIZABETH J. WOOD, holding an AMLS and BA in German from the University of Michigan and an MBA from Murray State University in Kentucky. Author of the first in the Greenwood Library Management Series Strategic Marketing for Libraries (1988) as well as a chapter in James Rettig's Distinguished Classics of Reference Publishing (1992), Elizabeth was keynote speaker at the 1986 LOEX Conference, has written several articles, and has presented many workshops about academic library marketing and strategic planning. A veteran of more than 30 years of academic library service and some 12 years as head