It was watching Saturday morning cartoons "for research purposes" that inspired Wolf's idea for Roger Rabbit. "It was during the commercials," says Wolf. "I saw Tony the Tiger and the Trix Rabbit, and Cap'n Crunch, cartoon characters, talking to real people. And nobody seemed to think that was odd. I thought, 'What a great idea for a novel. A place where Toons lived side by side with humans.' I wove that into a mystery, and bingo, I had my book." His innovative concept was the basis for the novel Who Censored Roger Rabbit? Wolf found his idea hard to sell -- this time to publishers. Even with