Adam Wojtaszek is Associate Professor and the Deputy Director at the Institute of English, University of Silesia, Katowice, Poland. His major field of interest is linguistic pragmatics, psycholinguistics and language of persuasion. He has published two books on advertising language, Deciphering Radio Commercials A Pragmatic Perspective (2002) and Theoretical Frameworks in the Study of Press Advertisements Polish, British and Chinese Perspective (2011), as well as a number of articles on the topic. Within the area of psycholinguistics and second language acquisition studies, he has co-edited a