Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand" and "Doing Business in China", now in its third edition. His books have been translated into 11 languages. His articles have appeared in the "Financial Times", the "Los Angeles Times", the "Toronto Globe and Mail", "The Smart Manager", "Financial World", and many others.