Winer is the J. Gary Shansby Professor of Marketing Strategy, the Associate Dean for Academic Affairs, and the Chair of the marketing group at the Haas School of Business, University of California at Berkeley. He received a B.A. in Economics from Union College and an M.S. and a Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbuilt universities and has been a visiting faculty member at M.I.T., the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees. He is the editor of the Jour...