Claude Whitacre has been a retail store owner for 12 years. In 2008 he began looking for ways to market his business online to local shoppers. After four years, and hundreds of hours, he finally cracked the code. This book is the result. For the cost of a cheap lunch, you will find out everything you need to know to promote your local business online. Currently, Claude gives seminars, talks, and workshops to groups of small business owners across the country. Claude lives with his wife Cheryl in the small college town of Wooster, Ohio.