Kathleen D. Vohs is assistant professor in the Department of Marketing, Carlson School of Management, University of Minnesota. Vohs received her Ph.D. in Psychological and Brain Sciences from Dartmouth College in 2000. She received a postdoctoral research grant from the National Institutes of Health with which she conducted research at the University of Utah and Case Western Reserve University. In 2003, she joined the Marketing Division at the University of British Columbia, where she was awarded the Canada Research Chair in Marketing Science and Consumer Psychology. In 2007, Vohs was named a