Holly Virden, who founded Segue Media, a Christian-driven public relations and promotional company in Nashville, has worked and traveled with many high-profile Christian artists including Kim Hill, Sierra, and Bob Carlisle, as well as record labels such as Star Song, Forefront, Pamplin, and Sparrow. She has worked behind the scenes for such conferences as Women of Faith, Women of Virtue, Focus on the Family, and Moody's Conferences for Women.