Rohit Verma is a Professor of Service Operations Management & Executive Director at the Center for Hospitality Research in the School of Hotel Administration at Cornell University. Prior to his current appointment, he was the George Eccles Professor of Management, David Eccles School of Business at the University of Utah. He has also taught MBA and executive development classes at DePaul University, Chicago; University of Sydney; Norwegian School of Logistics; Helsinki School of Economics; and Indian School of Business. His research interests include new product/service design, quality managem...