Sanjai is an acclaimed loyalty programs strategist who is a consultant for global brands. Having worked and lived in multiple countries, he is now settled in Bangalore. His articles and whitepapers have been widely published and translated across multiple media. He is an alumnus of Center for Labor Market Studies (CLMS) University of Leicester, University of Delhi & Indian Society for Training & Development (ISTD). His true passions lie in history & psychology as he believes that they are intertwined. He strongly believes in the saying "If you do not have a history, you do not have a future!"