Geoff Vautier is a CFO (Chief Financial Officer) in the corporate world. He is also an accomplished international speaker, where his principle topics are on 'how to use the 80/20 principle to find the gold buried in your business', and 'pricing'. The two are often related. During his extensive commerical experience Geoff has often been at the coal face involving pricing decisions. His research into publications and materials to help business people with pricing highlighted two key issues. The first is that there is a lack of literature on easy-to-follow steps that business owners can use to se...