Van Leeuwen, Peter

Pete Van Leeuwen wears many hats, from initiating the launch of new products to getting his hands dirty fixing ice cream trucks. Not only does he spread his skills across the many aspects of the ice cream business, but he spreads them from coast to coast, overseeing Van Leeuwen's California expansion. When he's not dreaming up future novelty items, he can be found playing in a puppet rock opera, exploring the planet, or cooking for his little family of two dogs and one girlfriend.