James W. (Jim) Ure is also the the author of BAIT FOR TROUT: CONFESSIONS OF AN UNORTHODOX ANGLER; HAWKS AND ROSES (a memoir); LEAVING THE FOLD: CANDID CONVERSATIONS WITH INACTIVE MORMONS. Ure is CEO and owner of a successful marketing business with clients that have included American Air Lines, the National YMCA; Continental Bank; Ski Utah; Snowbird Ski and Summer Resort; Park City Ski Resort; Hi-Land Dairy; Mount Olympus Spring Water and Connor Sport Court International. He is also a former staff writer and editor for The Salt Lake Tribune. He was also executive director of the Sundance Film