Erin Ulrich is the founder of Design by Insight, a widely-respected design and formatting company with expertise in both e-books and other self-publishing methods. Erin offers her clients guidance in determining the best formats and key elements for successful books. Teri Lynne Underwood is a writer and blogger with three self-published books currently available. As a social media consultant, Teri Lynne guides small businesses and non-profits towards reaching their full potential online. She has worked with several writers to develop effective one sheets and marketing plans.