Pablo Turletti has over twenty years of marketing experience working with a variety of clients, including Fortune 500 companies, in more than thirty countries. He has consulted with the Italian Foreign Ministry and the European Union and served ten years as CEO at a leading independent European marketing agency. His search for differential factors and processes for holding marketing efforts financially accountable led him to create the ROI Marketing Matrix. This methodology can determine a marketing investment's financial return across numerous disciplines and industries.