As a direct-response copywriter and marketing strategist, Tom Trush helps business owners, entrepreneurs and executives create The "You" Effect -- a process that transforms ego-based marketing into captivating messages that create customers. He helps business professionals understand how changing your perspective on prospects can position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort. In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and...