Ron Thatcher has a proven track record as a top producer in the industry. he had been an owner, a president, a manager and a sales person. Ron has trained fitness professionals from California to Chicago, from Nevada to China. Thousands of salespeople have used his techniques to improve their paychecks. In the 31 clubs that he has been a part of, the results have always been the same: a dramatic improvement in the sales and management departments. Ron has a profound empathy for the struggles of the salesperson and has written this book so the road to success may become clear to all.