Philip Stiles is Senior Research Associate at the Judge Institute of Management Studies, University of Cambridge. He is executive editor of 'Long Range Planning'. Bernard Taylor is Professor of Business Policy at Henley Management College and Head of the Faculty Group in Strategy and International Business. He is the founder and editor of the journal 'Long Range Planning', and founding editor of the 'Journal of General Management'. Director of the European Council on Corporate Strategy, he is also the author of fifteen books on strategy and management developments. He has lectured widely bo...