By the time I started writing the first of what turned out to be a series of textbooks in mathematics for students in the managerial, life, and social sciences, I had quite a few years of experience teaching mathematics to non-mathematics majors. One of the most important lessons I learned from my early experience teaching these courses is that many of the students come into these courses with some degree of apprehension. This awareness led to the intuitive approach I have adopted in all of my texts. As you will see, I try to introduce each abstract mathematical concept through an example draw...