Straub, Detmar W.

The Migration from Traditional to Net-Enhanced (NE) Organizations and Systems.

Principles of New Economy Business.

Structures, Frameworks and Classes of NE Actvity.

Module II. NE Technologies.

The Basic NE Infrastructure.

Middleware Technologies and Applications for NE.

E-Security, Trust and Payments.

Module III. Strategizing for Net-Enhancement.

NE Strategy.

Business Models and Strategic Planning for E-Commerce.

Cybermediaries.

Strategic Partnering, Outsourcing and Virtuality.

Module IV. Implementation and Roll-Out.

E-Marketing in B2...