Alex Stearn is the author of the nine book series, Make Social Media Work for your business. The series covers all the major social media platforms, including Twitter, Facebook, Linkedin, Google+, Instagram, Pinterest, Tumblr and YouTube. Each book goes into great detail explaining how businesses can really make a difference by using social media to generate leads, find new customers and build their brand. Social media marketing is surrounded in a great deal of hype and mystery and although many businesses owners could see the great successes being enjoyed by others they were still struggling