Spiller, Lisa D.

Lisa Spiller is a professor of marketing in the Joseph W. Luter III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching direct marketing courses to undergraduate business students for more than 25 years and has helped her university pioneer a major in direct and interactive marketing. Dr. Spiller's marketing students have won the coveted Collegiate Gold ECHO Award from the Direct Marketing Association in 2003, 2005, 2007 and 2011, the Collegiate Silver ECHO Award in 2002. Her students have also received the Gold Collegiate Marketing Award for E...