Dr Prahalad Sooknanan is an Associate Professor at the University of Trinidad and Tobago where he is responsible for the basic communication course. He also teaches at the Arthur Lok Jack, the Graduate School of Business, University of the West Indies, where he teaches the core course in communications to students in the Executive MBA programme. More recently, he has been serving as the local tutor in Trinidad and Tobago for the MA degree in Mass Communication for the University of Leicester s distance education programme. Dr Sooknanan formerly served as a Visiting Assistant Professor at the U...