Brian Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis is co-founder of the Social Media Club, is an original member of the Media 2.0 Workgroup, and also is a contributor to the Social Media Collective. Solis has been actively writing about new PR and the idea of PR 2.0 since the mid 90s to discuss how the Web was redefining the communications industry. He is considered an expert in traditional PR, media relations, and also S...