Smith, Scott M.

Scott M. Smith is Professor of Marketing in the Marriott School of Management, Brigham Young University. Dr. Smith s research and publication interests are online survey technologies for marketing research, Internet research and methodology, and computer modeling. He is the Founder and Director of Surveypro.com, SurveyTime.com, and SurveyZ.com which are online ASPs offering advanced survey research, database, and analysis tools. He is the author of the PC-MDS statistical software programs for conjoint and multidimensional scaling analysis for the personal computer. He has authored 12 books and...