Barry Smart is Professor of sociology at the University of Portsmouth and a member of the Centre for European and International Studies Research (CEISR). His research interests include: critical social theory; the
globalization of consumer culture and the transformation of economic life; and the cultural economy of modern sport. His most recent books are Economy, Culture & Society (OUP, 2003), The Sport Star (SAGE, 2005) and Consumer Society (SAGE, 2010)