Richard Heyman, Ed.D, is a specialist in the use of language in everyday life. He is professor of communication and education at the University of Calgary and president of Richard Heyman Associates, a business communications consulting company. He was the founder and director (until 1988) of the Discourse Analysis Research Group, a think tank devoted to researching language and communication, and he has published more than thirty book chapters and articles on his research. He has more than thirty-five years of experience in communications consulting and has presented his work to professionals,...