KELLEY MURRAY SKOLODA, partner/director of Ketchum's Global Brand Marketing Practice, is the recognized authority on marketing to women. In her career with Ketchum, she has counseled dozens of Fortune 500 companies and blue-chip brands. Skoloda's work has been featured in BusinessWeek online, BrandWeek magazine, CNNMoney.com, Fast Company, Today's Chicago Woman, The Washington Post, PRWeek magazine, and others.