Jai B.P. Sinha is Professor, Psychology and Management at the ASSERT Institute of Management Studies, Patna. He has a long-standing career of over 40 years in research and teaching. He is an authority on cultural influences on organizational behaviour. He taught psychology in Bihar, Ranchi, and Patna universities. He was a Visiting Professor at Hunter College, New York, and Wake Forest University, NC (USA), where he taught social psychology. He taught cross-cultural management courses during his tenure as a Visiting Professor in the Faculty of Management, McGill University, Montreal (Canada).