Gene Simmons was born a very poor Chaim Witz in Israel in 1949, and immigrated with his divorced mother to Brooklyn in 1958. Thrilled by comic books, The Ed Sullivan Show, and rock and roll, Simmons ultimately decided that people crave great rock and roll music and a great theatrical show. People crave excitement and escape from their everyday lives. This inspiration led Simmons to create the most enduring sound in rock music history.