David Silverman is Professor Emeritus, Sociology Department, Goldsmiths College and Visiting Professor, Management Department, King??'s College, University of London. He is author/editor of many top-selling qualitative books for Sage London: "Interpreting Qualitative Data, 2/e" (2001), "Qualitative Research Practice" (2004), "Qualitative Research, 2/e" (2004), and "Doing Qualitative Research, 2/e" (2004). He is also series editor of "Introducing Qualitative Methods."