Andrew Siemer is currently the enterprise architect at OTX Research. He has worked as a software engineer, enterprise architect, trainer, and author since 1998 when he got out of the Army. Andrew has consulted with many companies on the topics of e-commerce, social networking, and business systems. To name a few, he has worked with eUniverse (AllYouCanInk.com), PointVantage (MyInks.com), Callaway Golf (CallawayConnect.com), Guidance Software (GuidanceSoftware.com), and Intermix Media (Grab.com, AmericanIdol.com, FoxSports.com, FlowGo.com). In addition to his daily duties he also offers various...