Keng Siau is Associate Professor of Management Information Systems (MIS) at the University of Nebraska, Lincoln (UNL). He is also the Editor-in-Chief of the Journal of Database Management and the Series Editor for the book Advanced Topic in Database Research. He received his Ph.D. degree from the University of British Columbia (UBC), where he majored in Management Information Systems and minored in Cognitive Psychology. His master and bachelor degrees are in Computer and Information Sciences. Dr. Siau has over 150 publications. He served as the Organizing and Program Chairs for the Internation...