Galit Shmueli is SRITNE Chaired Professor of Data Analytics and Associate Professor of Statistics & Information Systems at the Indian School of Business. Dr. Shmueli's research focuses on statistical and data mining methods for modern data structures, with a focus on "statistical strategy" - issues related to how data analytics are used in scientific research. Her main field of application is information systems (in particular, electronic commerce). Dr. Shmueli's research has been published in the statistics, information systems, and marketing literature. She has authored over fifty journal ar...