Shefrin, Hersh

Hersh Shefrin, Ph.D., holds the Mario L. Belotti Chair in the Department of Finance at the Leavey School of Business at Santa Clara University. One of the pioneers of behavioral finance, he has published scholarly articles in the "Journal of Finance, Journal of Financial Economics, Review of Financial Studies", and many other journals. Dr. Shefrin is also the author of "Beyond Greed and Fear".