Kim Bartel Sheehan is a Professor and Director of the Master s Program in Strategic Communication at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago and St. Louis, and has consulted with numerous companies. Dr. Sheehan teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively a...